Cairo Editore
Milan, 2 December: Cairo Editore anticipates that the launch of the new weekly television magazine edited by Sandro Mayer announced yesterday, will generate additional revenue for the Cairo Group in the first twelve months of between € 25 and 30 million, with advertising revenue of € 12/13 million. The print run for the first editions will be at least 800,000 copies, with forecast launch costs of around € 3 million.
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