Cairo Communication
Milan, 2 March 2006: Following the successes of “Settimanale DIPIU” (around € 49.5 million revenue in 2005 and a 29% contribution margin), “Dipiù TV” and “Diva e Donna”, Cairo Editore has recently launched 2 monthly inserts: “Dipiù TV Cucina” and “Dipiù TV Stellare”, both sold together with “Dipiù TV” for a total price of € 1. These have been very well received by the readers with around 281,000 copies on average sold for the first 4 editions of “Dipiù TV Cucina” (380,000 for the most recent one) and 371,000 copies of the first edition sold of “Dipiù TV Stellare”.