Buy Back Plan and sale of own shares

Cairo Communication

Milan, June 13th 2011: The Company informs - in accordance with Article 144 bis of the Issuer Regulations (IR) - the starting of a plan for the buy back of the its own shares, pursuant to the authorisation granted to the Board of Directors by the Shareholders’ Meeting as of April, 28 2011 and then to the CEO by the Board of Directors Meeting of 3 May 2011.